Boutique custom jewelry
Fancy owner Sally Brock was entering a new phase of her business and her current website wasn't keeping up. She needed a new site that was more navigable, better reflected the quality of her jewelry, and that would ultimately drive business.
I completely redesigned Fancy's Squarespace site, audited and reorganized her ecommerce listings, outlined and edited copy, implemented SEO best practices, and improved site navigation. I placed an emphasis on calls to action (CTA) to great effect.