PROJECT HIGHLIGHT

Fancy

Boutique custom jewelry
SERVICES

Website rescue
Ecommerce
Squarespace platform

heyfancy.com cell phone mockup
heyfancy.com homepage capture
heyfancy.com rings display

Project Scope

Problem:

Fancy owner Sally Brock was entering a new phase of her business and her current website wasn't keeping up. She needed a new site that was more navigable, better reflected the quality of her jewelry, and that would ultimately drive business.

Solution:

I completely redesigned Fancy's Squarespace site, audited and reorganized her ecommerce listings, outlined and edited copy, implemented SEO best practices, and improved site navigation. I  placed an emphasis on calls to action (CTA) to great effect.

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