PROJECT HIGHLIGHT

Fancy

Boutique custom jewelry
SERVICES

Website rescue
Ecommerce
Squarespace platform

heyfancy.com cell phone mockup
Screenshot of ring gallery shop page
Screenshot of Fancy homepage redesign from 2021

Project Scope

Problem:

Fancy owner Sally Brock was entering a new phase of her business and her current website wasn't keeping up. She needed a new site that was more navigable, better reflected the quality of her jewelry, and that would ultimately drive business.

Solution:

I completely redesigned Fancy's Squarespace site, audited and reorganized her ecommerce listings, outlined and edited copy, implemented SEO best practices, and improved site navigation. I  placed an emphasis on calls to action (CTA) to great effect.

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