Hidden Gem

Crystals and metaphysical boutique

Shopify ecommerce website
Custom design
Business consultation
Ongoing site care & digital strategy

Tablet mockup of Hidden Gem website
Homepage capture of Hidden Gem website

Project Scope


Facing intermittent closures and limited in-person capacity due to Covid-19 restrictions, Hidden Gem owner Heather Jaynes needed to pivot her business model to online sales. Her existing website was not designed for ecommerce so she needed to make a quick change.


I moved the Hidden Gem website over to Shopify and built an ecommerce shop designed to highlight a limited selection of the shop's inventory. The goal was to start small and manageable, and expand the online offering over time. I consulted on product organization, shipping strategy, and future growth opportunities within Shopify.

Scroll to Top